How To Use Instagram For Branding
A few years ago if somebody would have said the Instagram would not just remain as a platform to share pictures but instead, it will turn into an e-commerce platform, a search engine, a workplace, a portfolio, and everything that it was not meant to be, not many would have believed. But it’s 2020, Instagram is 10 years old and everybody’s favorite.
There are a lot of businesses that struggle and success both started with Instagram. It was already a boon for businesses but it reached its peak when it transitioned into an influencer marketing platform. Although celebrity endorsements were always a thing, influencers changed the game. They became an important aspect of social media branding.
There’s no doubt in the fact that to build a brand, you must invest your time and money on Instagram. To understand how to use Instagram for branding, here are some guidelines to get you started.
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- Define the goal of the page
Before you start your brand page on Instagram, you must decide its purpose which will further set other aspects of your page. The goal of the page will decide what kind of value do you wish to provide to your audience through your content. That will define your communication and content banks. Make sure that your goals align with your niche and your target audience.
2. Optimize your page
Optimizing your Instagram profile is a continuous process that you have to keep checking from time to time. To begin with, set your username and bio very definite and descriptive that signifies your brand. Moving further, opt for a business account and link it to your concerned platforms. Another important thing to optimize is your follower’s list. You must keep checking the quality of accounts that follow you and also the ones that you follow. Deciding how the aesthetics of the page, setting a theme can also be another way to optimize your profile.
3. Set a communication strategy
Your communication strategy will help you decide your content calendar and build your online personality. When you join Instagram, know that your followers will remember you, approach you, and follow you for what you represent and how. Your voice and tone, your captions, copies, graphics, colors, everything contribute to your profile as a whole and help you build your social media brand image.
4. Start paid marketing
You must do paid marketing on Instagram for two crucial reasons- it amplifies your reach and aligns with Instagram’s algorithm. Boosting your posts and running paid ads will bring you more visibility and profile visits. Instagram’s insights help you find out the performance and results of your campaign and hence, it is easy to optimize it from time to time. Using paid marketing on Instagram can help you build brand awareness on a larger scale.
5. Use influencer marketing
Speaking of brand awareness, how can we not mention influencer marketing campaigns. Instagram has given a creative space to so many creators and influencers. These online key leaders are an essential part of Instagram marketing. For every goal that you set, it is achievable when influencer marketing is a part of your strategy. It has seemed to increase the ROI of many brands and marketers prefer to invest in influencer marketing strategies.
Using these 5 tips essentially and simultaneously will give you definite results. One thing to know is that you must stay consistent and realistic with your marketing strategies. Only then the success will follow.
